MTV rocks China with Baidu deal

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MTV Networks and Baidu.com have launched a content and advertising alliance in Beijing, creating the first branded advertising-supported area on China's No. 1 Internet search engine (HR 10/18).

Effective immediately, Bai-du.com will feature an MTV Zone that is set to include Motorola and Procter & Gamble ads, Viacom-owned MTV and Nasdaq-listed Baidu said.

The MTV Zone will offer China's 123 million Internet users 15,000 hours of original video content from MTV International, including "Pimp My Ride" and localized programming like music videos from four major Chinese labels.

In the statement, MTV and Baidu put no cash value on the deal.
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