MTV Video Music Awards Moves to Brooklyn for First Time

Rihanna performing at the 2012 MTV Video Music Awards
Rihanna performing at the 2012 MTV Video Music Awards
 Getty Images

The MTV Video Music Awards are headed to Brooklyn.

This year's 30th annual awards show will be broadcast live from the Barclays Center on Sunday, Aug. 25, The Hollywood Reporter has learned. This will mark the first time the VMAs will take place in the New York borough.

To announce the location, MTV began releasing eight photos at 8 a.m. ET featuring the Moonman in front of various locations on the network's Instagram and official Twitter accounts, "documenting" the Moonman's journey from last year's location (Los Angeles' Staples Center) to the Barclays Center with the hashtag #RoadtotheVMAs. At 1:30 p.m. ET, an image of the Moonman at the Barclays Center was posted at 1:30 p.m. ET.

Since the VMAs first began in 1984, the awards show that honors music videos have been broadcast from various venues in Los Angeles and New York City, twice in Miami and once in Las Vegas.

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For the past three years, the VMAs were held in Los Angeles. The last time the music-centric show was in New York City was in 2009 at Radio City Music Hall.

“From a vibrant musical scene for up-and-coming artists to epic concerts by today's biggest stars and the triumphant return of pro sports to the borough after nearly 60 years, Brooklyn has re-emerged as a cultural capital where music, sports and entertainment history is made every day,” MTV president Stephen Friedman said in a statement.

“Brooklyn is home to icons like the Cyclone in Coney Island and the Brooklyn Bridge, and now it can lay claim to the MTV Video Music Awards,” said New York Mayor Michael Bloomberg in a statement. “Bringing the VMAs to Brooklyn will mean hundreds of jobs as crews work on the production and provide a boost to our local economy as attendees stay in hotels, visit local eateries and experience all Brooklyn and our city have to offer.”

The multipurpose Barclays Center opened in September, and is the home to the NBA's relocated Brooklyn Nets. Jay-Z, Barbra Streisand, the Rolling Stones and Coldplay have since performed at the indoor arena, with Beyonce and Rihanna set to play there this year.

Last year's VMAs, airing on a Thursday, dropped more than 50 percent in viewership from 2011 with 6.1 million viewers.

E-mail: Philiana.Ng@thr.com
Twitter: @insidethetube

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