MTV's Farber charges up Fuse

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Music-centric TV channel Fuse has tapped longtime MTV Networks senior executive Matt Farber to oversee its programming, development and digital initiatives.

Farber will take the role of executive vp programming, development and digital at the Cablevision Systems-owned network.

Farber most recently established Wilderness Media & Entertainment, through which he helped found MTV Networks' Logo, the channel targeting gay and lesbian viewers that launched in 2005. He also expanded Wilderness into music, radio, online and publishing.

Before that, Farber spent 10 years at MTV Networks, starting as vp music programming at MTV and rising through the ranks to become executive vp of MTV and VH1 programming enterprises (MTV2, MTV.com, VH1.com, MTV Radio Networks and MTV/VH1 Audio).

At Fuse, Farber will manage the strategic development and expansion of the brand through its programming initiatives. He will direct all aspects of programming, including overseeing original programming and development, multiplatform, scheduling, acquisitions, production and music and talent relations. Farber will report to network president Eric Sherman.

"Matt is a proven industry leader who brings a wealth of relevant experience to Fuse," Sherman said. "Matt's experience launching and programming networks, combined with his knowledge of the music business, is a valuable asset to the network."

Fuse, like MTV, targets 12- to 34-year-olds. In another similarity, the network, which was previously known as MuchMusic USA but rebranded as Fuse in 2003, originally aired primarily music videos but has since been expanding into other genres, including animation and sketch comedy.

Fuse has gained buzz in recent years with such shows as "Pants-Off Dance-Off" and "Whitest Kids U' Know," which has since moved to corporate sibling IFC.

Said Farber: "I am excited to be joining Fuse, a burgeoning brand with endless growth potential that I believe will be a force in the industry."

Farber also has served as director of planning and special projects at Arista Records under Clive Davis.
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