MTV's Latin American offshoots unveil deals
Programs from Hollywood majors among new acquisitionsLAS VEGAS -- If there's one part of the world for which NATPE is the market, it's Latin America, and once again a sizable contingent of Latinos is expected to hit the Vegas Strip on Monday in search of programming for both key broadcasters back home and the proliferating cable/satellite/online offshoots south of the border of the Hollywood majors themselves.
Among the latter acquirers of U.S. product, Viacom's MTV Networks Latin America has just taken the wraps off a slew of programming licensed from Hollywood majors, including its sibling Paramount, NBC Universal and MGM as well as from indie players Lionsgate, Fremantle, RDF, Reveille, Target and Beyond.
The new acquisitions span a variety of genres and styles and will air in the region on MTV and VH1 Latin America. Among the shows snapped up are "Paris Hilton's My New BFF" from Lionsgate, following the heiress in her search for a new best friend, as well as new episodes of hit dating shows "Next" from Target Entertainment and "Parental Control" from Reveille.
New acquisitions for VH1 Latin America include pics for its VH1 Movies That Rock block, including "Get Rich or Die Tryin" from Paramount, "Beauty Shop" from MGM and "Love Actually" from NBC Universal.
"We continue to build MTV and VH1 Latin America's programming catalog with high-quality, innovative content from leading distributors," MTV Latam senior director of programming Dean Broadhurst said. "These acquisitions reinforce our commitment to acquiring and making available great shows that resonate with our fans in the region."
No financial details of the deals were available.
The annual NATPE market runs through Thursday.