Mumbai companies join for Bollywood retail

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NEW DELHI -- Mumbai-based companies diversified media group Percept Ltd and leading retailer Future Group Wednesday announced Bollywood Retail, a $12 million equal joint venture that will sell Bollywood merchandise such as apparel, stationery and accessories.

Future owns the 1,000-plus store Pantaloon Retail chain in 53 cities, and in the first phase, nine locations will provide “the Bollywood experience” via the new venture which has a start-up capital of about $12 million.
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