Mun2 to Relaunch Web Site for Multi-Taskers

Mun2.tv will be a digital companion for the Telemundo cable network that will also reward users of multiple screens for interacting with content.

NEW YORK - mun2, the cable network for bicultural Latinos ages 18-34 that is part of NBCUniversal's Telemundo Communication Group, will relaunch its Web site in September with an increased focus on people who use mobile and other devices while watching TV.

Executives said at Telemundo's upfront press breakfast event here Tuesday that the site is envisioned partly as a companion for the TV screen and will have a video game feel and provide rewards for users.

"[It will serve] not only as a companion to TV viewing, but also create a game-like experience, which will reward young Latinos for interacting with the stories we create, the stories they create and our sponsors' messages," said Peter Blacker, executive vp of digital and emerging media at Telemundo Communications Group.

For that purpose, audiences will be able to "check into" shows via devices and interact with on-air happenings in return for points. Top point scorers will then be able to turn their points - gathered over about a month or during big TV events - into physical awards, such as tech gadgets, possible walk-on roles on popular shows or maybe even virtual video dates with talent from shows, Blacker told The Hollywood Reporter.

For example, the site will invite the audience of new competition reality show El Mas Ching*n to vote for its favorite performer during the series' season finale.

"We are turning the idea of a Web site on its head," Blacker told The Hollywood Reporter. "We are pushing the envelope and wanted to do something totally fresh."

During the upfront breakfast, he described the new site as an attempt to write a "new chapter of media" and as "an entirely new digital experience that matches the uniquely American lifestyle of the mun2 audience" and that is built for a mobile and social media-savvy generation.

Diana Mogollon, general manager of mun2, spoke of a "gamification" that fits in with the multi-tasking habits of the network's young audience and even younger-skewing registered Web user base.

The site will release a companion app for iPad, iPhone and iPod touch.

mun2's site has grown its reach for four consecutive years to 420,000 unique visitors in March and engagement to 6.9 million page views, executives said Tuesday.

The new site will be optimized for mobile devices and gaming consoles.

comments powered by Disqus