Awards Box Office: 'My Week With Marilyn' to Cross $10 Million

Specialty film My Week With Marilyn, headlining Michelle Williams as the iconic star, will jump the $10 million mark at the domestic box office this weekend as the Weinstein Co. continues its push for Oscar best picture and acting nominations.

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My Week With Marilyn, also starring Kenneth Branagh, has already scored top Golden Globe noms, including best motion picture for a comedy or musical, best actress in a comedy or musical (Williams) and best supporting actor (Branagh). The Globes ceremony is Jan. 15.

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The Weinstein Co. opened My Week With Marilyn on Nov. 23 in 123 theaters in select markets; it's presently playing in 584 locations. On Friday, the limited release grossed $232,000 for a cume of $9.9 million.

While Marilyn hasn't reached the heights of awards contender The Descendants, which is currently playing in 737 theaters and grossed $42.1 million to date, it is running ahead of fellow Weinstein title The Artist, although The Artist is only playing in 172 locations, earning $6.3 million so far (a tidy sum for a black-and-white silent movie).

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Many awards contenders will begin expanding in earnest around the Globes ceremony, using the attention of Globe nominations -- and any wins -- to boost attention.

Focus Features' awards hopeful Tinker Tailor Soldier Spy, while spurned by the Golden Globes, continues to do notable business, and is also likely to hit the $10 million mark this weekend, its fifth week of play. On Friday, Tinker Tailor made a major push in upping its theater count from 57 to 809. Tinker Tailor eclipsed Descendants to come in No. 9, grossing $1.7 million for a cume of $6.4 million.

Descendants, now in its eighth weekend, grossed $750,000 on Friday to come in No. 12.