MySpace, Fox seeking DIY TV pilots

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The Producers Guild of America on Thursday announced an exclusive partnership with MySpace and Fox Broadcasting to recruit aspiring producers to create five- to seven-minute "TV pilots."

Those entering "The Storyteller Challenge" will post videos on the community-based Web site beginning Sept. 4 and will compete for the opportunity to land a pair of $25,000 awards and development deals with Fox. MySpace users will vote for their favorite videos and interact with video creators, suggesting plot lines and offering critiques of the posted material.

Six finalists will be narrowed over two rounds by an expert panel of judges and announced on Jan. 6, officials said. They will pitch judges on series ideas, and two winners will be announced on Jan. 25.

"One of the most exciting aspects of working in entertainment today is that you never know where the next great storyteller will come from," PGA president Marshall Herskovitz said. "Companies like MySpace have given aspiring producers the essential tools to put their creations in front of a mass audience. As a result, the barrier to entry in this industry is lower than it's ever been in our lifetimes."

Producing the pilot videos will be a "difficult and competitive" undertaking, he said.

"I'm proud that our 'Storyteller Challenge' will give unique new voices the change to find their audience," Herskovitz added.

"By tapping into MySpace's community of millions of users worldwide, Fox and the Producers Guild will have a crack at discovering the best new ideas from the most promising aspiring talent," MySpace CEO Chris DeWolfe said.

Fox and MySpace both are owned by News Corp.
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