MySpace jumps into celeb arena

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NEW YORK -- News Corp.'s MySpace launched its celebrity channel Thursday, a hub that links to blogs, profiles and news on actors, musicians and socialites, with a decidedly star-friendly spin.

The launch comes as AOL's TMZ and Yahoo's OMG continue to see success as major portals dipping into the online celebrity news arena. The difference in MySpace Celebrity, though, is that stars have considerably more control over the content on pages devoted to them: The pages feature official profiles, blogs, video and news content that is more friendly to the stars than the likes of TMZ or PerezHilton.com.

MySpace president and co-founder Tom Anderson said the channel gives celebrities a place "where they can be in control of their own image."

On Thursday, the page featured a lighthearted Q&A with Jenna Fischer of NBC's "The Office" and a blog from Audrina Patridge of MTV's "The Hills" where the reality TV star "dispels divalicious rumors."

In all, 300 celebrity profiles were linked with MySpace Celebrity at launch. Participants include Britney Spears, Jamie Foxx, Tom Hanks, Vince Vaughn and Paris Hilton.

The site also features celebrity news from People.com, the hub's "exclusive partner," and photos from Getty Images.
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