MySpace launches in India

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NEW DELHI -- News Corp.'s MySpace India officially launched Thursday in Mumbai, offering content such as local music and TV programming.

The site, which has been active since January, claims about half a million users. Partners include India's oldest record label, Saregama India, along with News Corp.'s Star TV India.

"We have entered into a promotion tie-up with MySpace India to first focus on introducing 30 emerging artists as part of our upcoming city-specific 'Underground' compilation albums," Saregama India vp Atul Churamani said in an interview.

Adding that this was the first online artist-promotion initiative by Saregama, Churamani said that MySpace India will feature artist pages that will include videos and tracks and offer "a platform between artists and fans."

The "Underground" compilations, which will be released by the end of May, feature such artists as New Delhi electronica group Jalebee Cartel along with acts from Mumbai, Bangalore and Kolkata.

In addition to such popular global brands as Google's Orkut and Facebook, the Indian social networking space has strong domestic players like Bigadda.com, which claims 1.5 million users, and Fropper.com, which claims 3.5 million users.
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