MyTHR lets readers decide

Users pick industry topics for THR to report on

The Hollywood Reporter and Nielsen PreView are redefining the relationship between reporters and their audience with MyTHR, a new service that enables THR.com visitors to select the industry topics they would most like to see featured as stories in The Hollywood Reporter.

Nielsen PreView, which launched in March, is a first-of-its-kind research portal that enables members to share in the cost, creation and insights associated with conducting entertainment research. Based on member feedback, Nielsen PreView draws upon Nielsen's marketing and media information sources, including informational databases and industry experts to create multidisciplinary research for its members. Through MyTHR, Nielsen PreView and sister publication The Reporter will provide THR.com visitors an opportunity to weigh in on what matters most to them, which then will be featured in an article.

"With MyTHR, you vote and we report," The Reporter publisher Eric Mika said. "This exciting new feature empowers our audience and provides yet another way for us to interact and find out what interests them."

Added Nielsen Preview senior vp Ann Marie Dumais: "In this brave new 2.0 world where networked intelligence and technology meet and collide, serving the needs of an entire entertainment community jointly with THR was the next step in the evolution of research. This is about using technology to enable the connectivity between researchers, writers and readers."

Powered by NielsenPreView.com, the MyTHR module will reside on the homepage of THR.com and feature a new theme every month with four corresponding topic selections. At the click of a button, visitors may vote for the topic that most interests them. After voting ends for the given month, a corresponding article on the subject that generated the most interest will appear in the paper and online.

The featured theme for the month of June is technology, with four distinct topics to choose from. The article on the first "winning" topic will appear in late July.
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