Pret-a-Reporter

Tinseltown's Top Manicurists Debut a Polish Line

Courtesy of Instagram/Nailing Hollywood
Nailing Hollywood polishes

Jenna Hipp's Nailing Hollywood — the fashion and entertainment world's go-to agency for nail artists — releases a namesake nail brand.

One of the best parts of watching red carpets is admiring the handiwork of Nailing Hollywood, the in-demand agency for nail stylists, founded by top talent Jenna Hipp (who frequently polishes the tips of everyone from Lea Michele to Jennifer Lawrence). Now, the agency offers the same level of quality products previously available only to its celeb clients in the form of a newly launched, eponymous nail brand, curated by six top manicurists — and fans can’t wait to get their hands on it.

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Headed up by creative director Stephanie Stone — whose own talent is often seen on the fingertips of Miley Cyrus and Demi Lovato — the line is not only "five free" (no harmful chemicals), but boasts more than 100 covetable shades, 10 vitamin-infused care products, base- and top-coats, and nail tools, to boot.

"As on-set, professional nail stylists, we wanted to offer quality, on-trend products initially only available to our celebrity clients," explains Hipp. "Our polishes are full coverage and are specifically formulated for any level of artist expertise. We’ve even covered the bare nail trend by providing care products infused with vitamins and and active ingredients to keep hands looking exceptional."

Drawing upon their Hollywood experience, the six artists behind the line — Stone, Debbie Leavitt, Whitney Gibson, Pilar Noire, Brittni Rae and Reina Santos — have each also designed a fashion-forward dry polish nail wrap in keeping with fresh-off-the-runway trends.

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And for those looking to keep up with this season’s red-carpet nail looks, the line has got you covered.

"People are shying away from rhinestones and 3D art and opting towards something a little more chic," says Stone. "This comes in the form of layering polishes to create color blocking, glitter-accent nails, and even the never-ending favorite: negative space. The Nailing Hollywood line has every color to match any seasonal trend and of course all the classics every girl needs as a staple in their beauty closet, too!"

The Nailing Hollywood collection is now available at select Bed Bath & Beyond and Harmon stores.

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