NARAS President: Grammy Noms Concert Delivers Justin Bieber Now, Ratings Later
Tonight, live from downtown Los Angeles, a slew of music stars will take the stage at the 2,300-capacity Club Nokia in what’s become a new yearly tradition: the Grammy nominations concert. Broadcast live from 10-11pm EST, every genre will be represented by a contemporary consigliere -- rock has Foo Fighters frontman Dave Grohl, who’ll be presenting, country fans get a performance by Miranda Lambert, Stevie Wonder holds it down for R&B, Bruno Mars, Selena Gomez and Katy Perry parade for the pop world -- while host, rapper and producer LL Cool J hosts this kickoff to the Awards, which air on CBS Sunday, February 13, 2011.
If you can’t recall 2010's nominations special lineup, you may remember that the following 52nd Annual Grammy Awards saw stellar ratings -- the show’s best in six years – to the tune of some 25.8 million viewers, and NARAS President Neil Portnow gives credit in no small part to the warm-up show they’re putting on tonight. “We're getting between 6.5 and 7 million people watching this program, which is the kickoff to Grammy season,” Portnow told THR at a City of Hope benefit held in November. “It's not necessarily a ratings juggernaut, but it's six to seven million people that are jumping in on the process early, and it’s growing.”