NARAS President: Grammy Noms Concert Delivers Justin Bieber Now, Ratings Later

Tonight, live from downtown Los Angeles, a slew of music stars will take the stage at the 2,300-capacity Club Nokia in what’s become a new yearly tradition: the Grammy nominations concert. Broadcast live from 10-11pm EST, every genre will be represented by a contemporary consigliere -- rock has Foo Fighters frontman Dave Grohl, who’ll be presenting, country fans get a performance by Miranda Lambert, Stevie Wonder holds it down for R&B, Bruno Mars, Selena Gomez and Katy Perry parade for the pop world --  while host, rapper and producer LL Cool J hosts this kickoff to the Awards, which air on CBS Sunday, February 13, 2011.
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If you can’t recall 2010's nominations special lineup, you may remember that the following 52nd Annual Grammy Awards saw stellar ratings -- the show’s best in six years – to the tune of some 25.8 million viewers, and NARAS President Neil Portnow gives credit in no small part to the warm-up show they’re putting on tonight. “We're getting between 6.5 and 7 million people watching this program, which is the kickoff to Grammy season,” Portnow told THR at a City of Hope benefit held in November. “It's not necessarily a ratings juggernaut, but it's six to seven million people that are jumping in on the process early, and it’s growing.”