NASCAR lands Fox Sports in victory lane
NEW YORK -- Fox Sports took a victory lap Sunday afternoon with a NASCAR win that boosted the network's fortunes in primetime as well.
The Las Vegas 400 averaged 10.5 million viewers Sunday afternoon and evening, according to data released Tuesday by Nielsen Media Research. That's up 2% compared to last year's NASCAR race and beat the NCAA Selection Show on CBS by 47%, Nielsen said.
The race peaked at slightly more than 13 million viewers.
The strong ratings spilled over into primetime Sunday, helping Fox to a win in the adults 18-49 demographic although CBS won in viewership. The Nextel Cup race averaged 10.5 million viewers and a 3.9 rating/15 share in the adults 18-49 demographic between 7 p.m. and 8:06 p.m. Sunday.
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