NASCAR lands Fox Sports in victory lane
The Las Vegas 400 averaged 10.5 million viewers Sunday afternoon and evening, according to data released Tuesday by Nielsen Media Research. That's up 2% compared to last year's NASCAR race and beat the NCAA Selection Show on CBS by 47%, Nielsen said.
The race peaked at slightly more than 13 million viewers.
The strong ratings spilled over into primetime Sunday, helping Fox to a win in the adults 18-49 demographic although CBS won in viewership. The Nextel Cup race averaged 10.5 million viewers and a 3.9 rating/15 share in the adults 18-49 demographic between 7 p.m. and 8:06 p.m. Sunday.