NASCAR gets toon treatment

Threshold sets up brand's first animated feature

Threshold Animation Studios' Tinseltown Toons has embarked on the first full-length animated feature based on the NASCAR brand for the kids market.

"NASCAR: The Secret Life of Cars," made exclusively for DVD, is scheduled for a 2011 release through Universal Studios Home Entertainment. It will center on a NASCAR garage after humans have left and the cars come to life. Tom Rogers ("Tinker Bell," "The Lion King 1 1/2") will draft the screenplay.

Tinseltown's Kristy Scanlan and NASCAR Media Group's Sarah Nettinga will oversee the project.

USHE has a deal with Tinseltown to distribute two or three movies a year.
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