NASCAR gets toon treatment
Threshold sets up brand's first animated featureThreshold Animation Studios' Tinseltown Toons has embarked on the first full-length animated feature based on the NASCAR brand for the kids market.
"NASCAR: The Secret Life of Cars," made exclusively for DVD, is scheduled for a 2011 release through Universal Studios Home Entertainment. It will center on a NASCAR garage after humans have left and the cars come to life. Tom Rogers ("Tinker Bell," "The Lion King 1 1/2") will draft the screenplay.
Tinseltown's Kristy Scanlan and NASCAR Media Group's Sarah Nettinga will oversee the project.
USHE has a deal with Tinseltown to distribute two or three movies a year.