NATPE Acquires DISCOP East Market
The most recent Budapest market attracted 401 sellers am registered 662 buyers; event will be renamed NATPE/BUDAPEST.
Moving to expand internationally, NATPE has acquired the annual DISCOP East market held each June in Budapest, Hungary.
Calling it "the next step in the evolution," NATPE CEO Rick Feldman adds: ""The acquisition offers many positives for NATPE and our clients, driven both by our strategy to enhance the value of NATPE in financial terms and our ability to serve our clients in growing international markets."
"The organization of two major global content markets in January and June will allow us to have a more consistent relationship with our clients throughout the year," adds Feldman.
NATPE is the largest domestic market for TV syndication. It is now held in Miami Beach, Florida in late January.
DISCOP was launched in 1991 to sell discounted TV programming to the then-Soviet bloc countries. There are now three annual events, the one in Budapest acquired by NATPE, and others in Nairobi, Kenya, which takes place September 6 this year, and in Istanbul, Turkey, where the next is scheduled for Feb. 28 to March 1, 2012.
NATPE will work with Patrick Jucaud, GM of Basic Lead, on the transfer of the Budapest event and coordination of the other two markets. It will take over operation of the one in Budapest, which next takes place in June 2012. It will be renamed NATPE/BUDAPEST.
Feldman says they will offer NATPE exhibitors special deals if they participate in both events.
"This is a significant development for our Budapest-based event, as it expands into a truly globally focused market.," says Jucaud. "As emerging markets continue to grow, this new arrangement also gives us the means to expand our events in strategic regions such as Africa, the broader Middle East and Central Asia. The success of the recent inaugural edition of DISCOP Istanbul underscored the continued importance of our geographically focused market formula and we look forward to enhancing these events and maximizing opportunities in all regions."
According to the DISCOP website, the most recent market in Budapest attracted 401 sellers and registered 662 buyers. The market in Nairobi lists 52 sellers and 85 buyers currently registered to participate.
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