NBC Agency ups Lipsius, Nicholas to vp

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NBC has reorganized the NBC Agency East Coast with the integration of MSNBC Creative Services, resulting in the promotions of David Lipsius and Val Nicholas to vp posts.

In addition, the NBC Agency has integrated the expanded NBC Agency Film and Video production unit, which is being renamed NBC Agency Prods., and in-house video and sound units NBC Agency Sound and Music.

As part of the reorganization, Lipsius has been upped to vp operations at NBC Agency East Coast, while Nicholas has been promoted to vp business development.

Lipsius, who was senior director of operations, will expand his duties to include overseeing the new larger organization as well as NBC Agency Prods., which produces and shoots productions for all of NBC Universal.

In addition, as part of NBC Agency Prods., and under Lipsius' guidance, Agency Sound and Music will become a fully functioning sound mixing and music recording facility. The unit will house several composers and musicians and will create original music, primarily for promotion, that will become NBC Universal-owned library tracks.

Nicholas, who has been vp creative services at MSNBC for six years, will be responsible for monetizing the work being done within the agency. He also will continue as creative director for MSNBC, overseeing the day-to-day workings of the group.

Lipsius will report to NBC Agency East Coast executive vp Frank Radice, while Nicholas will report to Bill Hartnett, who was recently promoted to senior vp, NBC Agency East Coast.

"The integration of MSNBC creative services is a natural fit for the agency and will allow us to maximize our effort across the board," Radice said. "David and Val are extremely talented and proven leaders."

Added NBC Universal Television Group chief marketing officer John Miller: "By combining the East Coast NBC Agency and MSNBC creative service departments, we've created a dynamic creative unit to oversee the news brands."

"We've taken two strong organizations and created a streamlined operation that will be a formidable force in creative services," NBC News president Steve Capus said.

In addition, the NBC Agency is promoting several other executives: Chris Meador has been upped to senior director, brand strategy, responsible for the overall brand management of MSNBC and NBC News; Skip Stuart has been upped to executive producer/senior director of special projects; Adam Kessler has been promoted to director, the NBC Agency East Coast, overseeing the day-to-day operations of NBC News and NBC Entertainment on-air promotions; Jon Accarinno will become manager of digital marketing, working on new digital marketing techniques including micro-blogging, social networking and blog advertising for the NBC Agency; and Bill Platt is joining the NBC Agency as a senior writer/producer after serving as part of MSNBC's Creative Services team. All will report to Hartnett.
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