NBC boosts Vebber to sr. vp

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Lisa Vebber has been promoted to senior vp scheduling and strategic analysis at NBC.

Vebber, who was upped from vp, will continue to work on scheduling, long-term planning, competitive tracking and coordinating cross-platform efforts with the NBC Universal cable networks. She reports to Mitch Metcalf, executive vp program planning and scheduling at NBC Uni.

"Lisa's extensive background in research, scheduling, cable and international programming, coupled with her proven abilities as a creative and strategic leader, make her perfectly suited for this position," said Vince Manze, president of program planning, scheduling and strategy at NBC Uni.

Before joining NBC as vp scheduling and strategic analysis in 2003, Vebber was director of programming at G4. She was part of the launch team of the video games- centered cable network and oversaw scheduling, planning, acquisitions and research.

Before that, Vebber was director of network programming at Disney Channel Worldwide. Based in London, she oversaw program planning and scheduling for six international Disney Channels in Europe and the Middle East.

Vebber's résumé also includes stints at the U.S. Disney Channel as senior manager of program planning and scheduling, at Columbia TriStar Domestic Television Distribution as manager of network and cable research and at Warner Bros. Domestic TV Distribution as a research analyst.
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