NBC 'Deal' dominates Christmas night
EmptyNBC's Christmas wish was granted Monday night as the Peacock led all broadcast primetime with a strong "Deal or No Deal" following the network's coverage of the Philadelphia Eagles' drubbing of the Dallas Cowboys earlier in the day.
NBC was the only network to carry original programming Monday night, and it showed. two-hour "Deal or No Deal" and "1 vs. 100" far outpaced its rivals with an average 14.9 million viewers and a 4.9/14, according to preliminary estimates released Tuesday by Nielsen Media Research. Only ABC could muster anything close to a challenge against the game shows with a repeat of "Pirates of the Caribbean: Curse of the Black Pearl."
"Deal or No Deal" dominated the night with 16.4 million viewers and a 5.3 rating/16 share in the adults 18-49 demographic. Another NBC game show, "1 vs. 100" (11.9 million, 4.1/12) didn't do as well but it was enough to beat a repeat of "CSI: Miami" and the last hour of "Pirates of the Caribbean." ABC's "Pirates" averaged 8.6 million viewers and a 3.2/9 in the demo.
It was NBC's best Christmas night performance since 1997 and the biggest Christmas night viewership for any network since 2000 when ABC had "Monday Night Football."
Nightly averages: ABC (8.6 million , 3.2/9); CBS (5.1 million, 1.7/5); NBC (14.9 million, 4.9/14); Fox (3.8 million, 1.3/4); and The CW (1.4 million, 0.6/2).