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NBC Entertainment Chairman Bob Greenblatt to Keynote Israeli TV Conference

THE CABLE GUY: Bob Greenblatt
Frederick M. Brown/Getty Images
Bob Greenblatt

He will kick off the second annual INTV event in Jerusalem, organized by the country's KeshetMedia Group, the company behind the original version of "Homeland."

NBC Entertainment chairman Bob Greenblatt is lined up to deliver the keynote address of the second edition of the INTV conference, produced by Israel's Keshet Media Group.

Greenblatt's speech, focusing on the convergence of innovation and technology in the television industry, will be hosted by Keshet's CEO Avi Nir and Nir Barkat, the mayor of Jerusalem.

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Nir said he is "delighted to welcome Bob to Israel, and we are thrilled to have him share his valuable insight at this year's conference."

Keshett, the company behind the Emmy-winning format Homeland/Prisoners of War, first hosted INTV last year in Israel.

Said Nir: "Bob, with his extraordinary track record in creating quality groundbreaking content and his keen eye toward emerging trends in the TV industry, embodies the spirit of innovation that we hope to cultivate at INTV. We cannot think of anyone more qualified to keynote the conference, especially during such an exciting period of industry transformation and globalization."

During his tenure as NBC Entertainment's chief executive, Greenblatt oversaw a turnaround in the network's primetime performance, leading NBC to a second place finish for the 2012-13 broadcast year in adults 18-49.

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It marked the first time in 10 years that the network has topped Fox and ABC with no boost from the Olympics or the Super Bowl.

Gathering executives and industry leaders from around the world, INTV aims to address the sea change that has occurred within the global TV industry over the last few years.

With viewers taking center stage, new online outlets emerging, integrated social media becoming essential, and the growth of interactive services and new business models, industry leaders and disruptors will gather to confront modern TV's many questions and share their visions.

Keshet's confirmed speakers for the second edition include Hulu head of content acquisition Alex Kruglov, Lionsgate COO of television Sandra Stern and Caryn Mandabach (Nurse Jackie, That '70s Show, The Cosby Show), head of Caryn Mandabach Productions.

INTV runs Nov. 4-5 in Jerusalem.