NBC launching 'Chuck' game

Fans earn points by talking about show using social media

NBC is launching a "Chuck" game that gives points to fans who talk about the show using social media.

The game is called "Mission: Chuck Me Out" and is designed to track users who mention "Chuck" on Twitter, Facebook and MySpace. In fact, every tweet that mentions "Chuck" can earn the user a point.

The fan who racks up the most points between now and March 10 will be rewarded by having their photo appear during the NBC program in one of Chuck's mental flashes.

The game is similar to the "Biggest Gleek" game Fox launched for "Glee" in August.

"The fans of 'Chuck' have been incredibly passionate and supportive of the show," said Adam Stotsky, president of entertainment marketing at NBC. "We want to reward this loyalty and activate further social conversation about the incredible new season. This innovative promotion is an excellent way to accomplish both objectives."

"Chuck" returns Jan. 10.
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