NBC Looks for Record Ad Prices For Next Year’s Super Bowl

6:50 AM PST 2/25/2011 by Georg Szalai

Amid strong NFL ratings, the network is eyeing as much as $3.5 million for 30-second spots.

NEW YORK – The next Super Bowl may be more than 11 months away, but NBC has been sounding out advertisers and media buyers if it can get as much as a record $3.5 million for 30-second commercials for next year's Super Bowl broadcast, Ad Age reported.