NBC News Launches Hispanic Website NBC Latino

 

NBC News is expanding its Hispanic-oriented content with a new English-language website.

NBCLatino.com, launching Monday, features original reporting while culling news and lifestyle content from the company's existing properties -- including Today and Nightly News and sister networks MSNBC and Telemundo.

“It’s important for NBC News to look for growth opportunities outside of broadcast news, and to continue to develop these targeted ventures that help us reach new audiences and are also a natural extension of how we operate,” said NBC News President Steve Capus. “We see NBC Latino as a huge advantage to the overall news network because of our ability to tap into and share their story pipeline with our other programs and properties.”

Serving as executive editor of NBC Latino is Chris Peña. He'll work with a roster of bilingual writers and producers from NBC News' New York headquarters, coordinating special reports from existing NBC News personalities such as Natalie Morales, Tom Llamas, Gabe Gutierrez and Miguel Almaguer.

“The goal of NBC Latino is to take Hispanic news beyond the usual conversation, toward something more inspired, empowered and energized; to tell and reflect the Hispanic-American story with authentic voices, and make NBC the brand of choice for Hispanics across mobile, online and TV," said Peña.

NBC previously launched targeted news website theGrio.com, which focuses on video content for African American readers, in 2009. 

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