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NBC News Announces New Publishing Venture

NBC Peacock Logo - H 2012

The network's digital eBooks will be produced out of its 30 Rockefeller Center headquarters.

On Monday, NBC News announced the creation of a new publishing arm, NBC Publishing. 

The network's new arm, which will be based out of NBC's 30 Rockefeller Plaza headquarters, will be tasked with creating tablet and e-reader content from the company's brands based on current events, documentaries, biographies, profiles and trends. 

Content from Today, NBC Nightly News, Dateline, NBC Sports and additional properties (including Universal Pictures and Telemundo) will be used to populate the eBook venture. 

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“As the tablet and e-reader markets continue to expand exponentially, and as the definition of ‘what is a ‘book?’ evolves, we see opportunities to bring readers a unique and immersive content experience,” Cheryl Gould, the newly-named executive in charge of NBC Publishing, and Senior Vice President of NBC News, said in a statement. “This business enables NBC to use video, audio, and current programming in creative new ways.” 

Peter Costanzo, previously of F+W Media and Perseus was also named creative director, and Brian Perrin (Rodale) is now director of digital development of NBC Publishing.