NBC partners with Kay Jewelers for V-day
EmptyNBC said it will celebrate Valentine's Day with a week of marriage proposals as five couples from around the country share their special moment with viewers during primetime interstitial segments sponsored by Kay Jewelers.
Additionally, NBC.com will provide viewers the opportunity to log on and enter to win a one-carat Kay Jewelers diamond engagement ring.
The interstitials will run the week of February 10-14.
"The cooperative campaign with Kay Jewelers illustrates how we are continuing to integrate our marketing, digital and sales efforts in creative and diverse ways," said NBC chief marketing officer John Miller. "This promotion also celebrates everything that Valentine's Day represents and adds a little extra excitement to the NBC viewing experience." Couples were recruited through NBC Universal's iVillage website.