NBC passing Super Bowl ads to Internet

Viewers voting for their favorite spot

NEW YORK -- NBC Universal's Web properties are getting into the game when it comes to Super Bowl ads.

The well-watched and pricey spots will be available immediately after they air on NBC.com, SuperBowl.com and NBC's joint venture with News Corp., Hulu.com.

The kickoff between the Pittsburgh Steelers and the Arizona Cardinals will be around 6:30 p.m. ET with a halftime show by rocker Bruce Springsteen from Tampa in the 8 p.m. hour. But despite the course of the game, no one with a broadband Internet connection will have to choose between the game, the commercial breaks or a quick trip to the bathroom or the kitchen.

The ads will also be available for social media applications, with applications on NBC.com and Hulu.com that will allow viewers to post ads to Webpages or blogs. And Hulu.com will go even further, allowing viewers to vote their favorite ad. NBC Uni said the top ads will be announced Tuesday, Feb. 3.
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