NBC picks up '30 Rock' for full season

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"30 Rock" has been picked up for a full season with a back-nine order, bringing the total for Tina Fey's critically praised but low-rated NBC comedy to 22 half-hours.

"In '30 Rock,' Tina Fey and Lorne Michaels, along with stars Alec Baldwin and Tracy Morgan, have the goods with this excellent comedy," NBC Entertainment president Kevin Reilly said. "We look forward to future episodes of this bright new show, which is right on brand for our Thursday night comedy block."

In its first regular telecast in the Thursday 9:30 p.m. slot last week, "30 Rock" averaged 6 million viewers and a 2.7 rating/7 share among adults 18-49, hitting demo highs against a repeat of "CSI: Crime Scene Investigation" and holding on to 75% of its "Scrubs" demo lead-in.

"30 Rock," set behind the scenes of a late-night sketch show, got off to a slow start in its original Wednesday 8 p.m. period, where it averaged 6.4 million viewers and a 2.4/7 in 18-49.

The single-camera series starring Fey, Baldwin, Morgan and Jane Krakowski made its Thursday debut with a "supersized" 40-minute episode Nov. 16, drawing 2.4/6 in the demo.

The back-nine order came after two pickups of three scripts each during the past month.

"30 Rock" hails from Broadway Video and NBC Universal TV Studio. Michaels, Fey, JoAnn Alfano, Marci Klein and David Miner are executive producing.



"In '30 Rock,' Tina Fey and Lorne Michaels, along with stars Alec Baldwin and Tracy Morgan, have the goods with this excellent comedy," said NBC Entertainment president Kevin Reilly. "We look forward to future episodes of this bright new show, which is right on-brand for our Thursday-night comedy block."

In its first regular telecast in the Thursday 9:30 p.m. time slot this week, "30 Rock" averaged 6.6 million viewers and a 3.0 rating/7 share among adults 18-49, hitting demo highs in the 18-49 demographic against a repeat of "CSI: Crime Scene Investigation" and holding onto 77% of its "Scrubs" demo lead-in.

"30 Rock," which is set behind the scenes of a late-night sketch show, got off to a slow start in its original Wednesday 8 p.m. time period where it averaged 6.4 million viewers and a 2.4/7 in 18-49.

The series starring Fey, Baldwin, Morgan and Jane Krakowski made its Thursday debut with a "super-sized" 40-minute episode Nov. 16, drawing 2.4/6 in the demo.

The back-nine order came after two pickups of three scripts each over the past month.

"30 Rock" hails from Broadway Video and NBC Universal TV Studio. Michaels, Fey, JoAnn Alfano, Marci Klein and David Miner are executive producing.
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