NBC Puts Capes on NYC Statues to Promote new Drama 'The Cape'
The network has partnered with the city's Department of Parks and Recreation to costume George Washington in Union Square Park and William Shakespeare in Central Park.
NEW YORK - NBC is running a special promotion in New York City tied to the upcoming launch of its new drama The Cape, which premieres Sunday.
NBC has partnered with the New York City Department of Parks and Recreation to highlight statues all over the city with capes along with a plaque describing each stone hero’s achievement. It will also highlight similarities in their character traits and those of Cape's protagonist.
Among the statues are ones of George Washington in Union Square Park and William Shakespeare in Central Park.
Statue visitors can also enter the Hero Behind the Cape giveaway contest by using FourSquare and Twitter.
Said Adam Stotsky, president, NBC Marketing: “There is no bigger stage than New York City, which is home to dozens of statues honoring some of the most accomplished men and women in history."
"This sponsorship will benefit the preservation of New York’s collection of public art in the parks while drawing new audiences to them,” said Vickie Karp, director of public information for New York City Parks & Recreation. "The new NBC series is a novel way to remind even the most jaded New Yorker that heroes are all around us."