NBC turns chores into game show

Network hopes to encourage at-home participation

For a million dollars, can you unspool a roll of toilet paper with your body in 60 seconds?

NBC has ordered a new game show from Universal Media Studios in association with Friday TV that creates high-stakes competition based on deceptively simple household challenges.

In "Perfect 10," contestants will be faced with 10 tasks they must complete in 60 seconds. Eight one-hour episodes have been ordered, with former NBC alternative head Craig Plestis and Tim Puntillo ("Identity") serving as executive producers.

By choosing easily replicated challenges, NBC hopes to increase the level of at-home participation and the potential to expand the game to other platforms. The network will post demonstrations of 50 games on a Web site before the show's launch, allowing potential contestants and viewers to practice the tasks.

"I love that it has a mischief as to what the games are, and it looks and feels like we're creating a very different show than any traditional in-studio game show," NBC executive vp alternative Paul Telegdy said.

Sweden-based Friday TV approached NBC with a similar idea, which the network turned over to Plestis to help develop into "Perfect 10." The show marks his first series with the network since becoming a producer earlier this year.

" 'Perfect 10' is fast paced, with loads of laughs," Plestis said. "It has a truly unique visual style and tone. Potential contestants can easily play these games at home, and with a little practice and nerves of steel, they can walk away with a lot of cash."

No airdate is set, but the show presumably will fill a midseason slot. Next week, NBC Universal International TV will take the format to MIPCOM to sell to foreign markets.
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