NBC Universal-Comcast prep Olympic bid

10:09 PM PDT 9/27/2010 by Andrew Wallenstein, AP

Conglomerate mounting sports strategy to challenge ESPN

Rest assured the combination of Comcast and NBC Universal will shake the playing field in the multibillion-dollar world of televised sports rights. But what remains to be seen is what's the game plan and who's the coach as Olympic negotiations are set to begin and the conglomerate mounts a strategy to challenge ESPN.