NBC wins with Kentucky Derby
EmptyWILKES-BARRE, Pa. -- Saturday afternoon's Kentucky Derby broadcast scored among the highest derby telecasts since 1992, NBC Sports said Sunday.
The nearly two-hour telecast beginning at 5 p.m. ET averaged an 8.3 overnight household rating/18 share, according to estimates from Nielsen Media Research.
The race, which was won in a come-from-behind fashion by Street Sense, was up 12% compared to a year ago when a sensation named Barbaro won.
The 8.3 overnight household rating tied ones in 2001, 2002 and 2004.
The race between 5:45 p.m. and 6:45 p.m. ET, averaged 9.8/21 in the overnight household ratings, up 10% compared to 2006's 8.9/20. The pre-race beginning at 5 p.m. averaged a 6.4/15, up 16% from 2006 when it earned a 5.5/13.
Not surprisingly, Louisville was the top metered market with a 36.6/65 with Nashville coming in second with a 16.0/30.