NBC's 'Fashion Star' Headed to Canada
Ben Silverman's Electus has sold the reality competition series to Bell Media for its CTV Two channel.
TORONTO – Canadian broadcaster Bell Media has acquired NBC’s fashion competition series Fashion Star for its CTV Two channel.
The Elle Macpherson-hosted series will bow here on March 13, simultaneous with the U.S. premiere.
As a product tie-in as 14 designers compete for a clothing line at H&M, Macy's and Saks Fifth Avenue, Canadian viewers will be able to purchase weekly winning design items online as the clothing becomes available in select American retail stores.
Fashion Star features Jessica Simpson, Nicole Richie and John Varvatos as mentors and Caprice Willard, Terron E. Schaefer, and Nicole Christie as judges.
The Fashion Star format was developed by Electus’ Ben Silverman, Rick Ringbakk of 5X5 Media, and E.J. Johnston and James Deutch of EJD Productions.
Macpherson, Silverman, Jane Lipsitz and Dan Cutforth of The Magical Elves, Ringbakk, Johnston and Deutch serve as executive producers.