NBC's 'Today' Producing Second Show for Web on Tuesday
The move is part of an effort to promote the show's redesigned website and new Internet home.
NBC's Today will produce a second show just for the web on Tuesday as part of an effort to promote the show's new site.
The one-off webcast, called The Today.com Show, will air from 7:30-8:30 a.m. Tuesday with the goal of letting viewers know the show's website has moved from Today.com to TodayShow.com, according to the New York Times. The new site puts more of a focus on video clips from the top-rated morning show.
"As the website folks say, think of it as the fifth through 24th hours of the show," Today executive producer Jim Bell said.
The webcast will be hosted by Kathie Lee Gifford and Hoda Kotb of Today's 10-11 a.m. telecast, or the "fourth hour." It will take viewers behind the scenes of Today, and the on-air hosts will make repeated references to it.
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