NBCUniversal, Brazil's Globosat Expand TV Networks Joint Venture
LONDON - NBCUniversal International and Brazilian pay TV firm Globosat on Monday unveiled an expansion of their cable networks joint venture in the fast-growing market.
So far focused on the Universal Channel, the partnership in Brazil will now also include Syfy and movie channel Studio Universal.
All three pay TV channels will be operated by the existing Universal Channel management team, led by general manager Paulo Barata. Globosat represents the venture in the advertising and affiliate sales space.
NBCUniversal’s international pay TV networks arm Universal Networks International and Globosat have operated their venture for the Universal Channel Brazil since 1996.
"We are thrilled to expand our relationship with Globosat; their market leadership and local expertise helped build Universal Channel into a top 10 channel in Brazil, and Syfy and Studio Universal will benefit under their guidance," said Kevin MacLellan, president, international television, NBCUniversal. "Brazil is a very important market for NBCUniversal, and our enhanced partnership with Globosat will allow us to continue to grow our pay TV operations in the years to come."
Alberto Pecegueiro, CEO of Globosat, said: “The arrival of NBCUniversal’s new international team, led by [president, NBCUniversal International] Jeff Shell and Kevin MacLellan, has brought a whole new vitality to our joint venture. We are very pleased with the spirit of partnership demonstrated by NBCUniversal and are looking forward to expanding the scope of our businesses.”
Brazil had 14 million pay TV subscribers (45 million viewers) and nearly 1 million new pay TV homes in the first quarter of 2012, according to a Brazilian government agency.