NBCUniversal Makes Digital Programming Push

10:55 AM PST 04/15/2014 by Natalie Jarvey
"Saturday Night Line"

The first projects launching on NBC.com are "Saturday Night Line" and "Heroes" prequel "Heroes Reborn: Digital Series."

NBCUniversal is making a big push into digital programming with the launch of a slate of online-first series.

The company announced Tuesday that it will develop new original series for distribution on its channel websites, Hulu and video-on-demand. NBCUniversal will leverage creative talent from across its portfolio of broadcast and cable networks to develop this programming.

"Much of the uncaptured value in the online world can be unlocked with smart collaborations between creators and clients," said NBCUniversal Cable Entertainment president and chief content officer Jeff Wachtel. "This year, we're making a big push to building that bridge."

One of the first series to launch on NBC.com is Saturday Night Line. From Universal Television and Broadway Video's Above Average Productions, the series follows the superfans who wait in the Saturday Night Live standby line outside of 30 Rock. Heroes Reborn: Digital Series, an online prequel to the upcoming Heroes miniseries, will also debut on NBC.com. 

PHOTO: Behind the Scenes With Pret-a-Reporter's Digital Starlets

Universal Cable Productions plans to unveil more than a dozen digital video programs. Among them is Tesla and Twain, a comedy that imagines what would happen if the eponymous great and the inventor were suddenly transported to modern-day Los Angeles, and Last Single Girl, which tells the story of a woman coming to terms with growing up. 

"It's exciting to bring original content to the forefront on all of our digital platforms," said NBC Entertainment digital media vp Robert Hayes. "We are lucky to once again be in business with some of the top producers in Hollywood, making new content to further engage fans."

NBCUniversal plans to develop many of these series in collaboration with advertising partners to help them further connect with consumers. The series and their advertising partners will be promoted across NBC's cable and broadcast networks.

Said NBCUniversal president of advertising sales Linda Yaccarino, "The combination of digital video alongside television content is extremely powerful and becoming an increasingly important part of the connection advertisers make with consumers."

Email:Natalie.Jarvey@THR.com
Twitter: @NatJarv

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