NCAA tournament continues downward trend

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NEW YORK -- Saturday's Final Four telecasts continued CBS' downward ratings trend.

The primetime game was only down slightly in the metered market overnights from Nielsen Media Research. But the early game was down 14% and the tournament to date is down 8% compared to a year ago.

Kansas-North Carolina averaged an 8.8 overnight household rating compared to last year's 8.9/17 for the Florida-UCLA game, Nielsen said. That was down 1% and was likely to go up when final ratings are released.

This year's UCLA-Memphis game averaged a 7.2/16 in the early window, which spilled into primetime. That was down 14% compared to last year's OSU-Georgetown game that averaged an 8.4/18.

The 8-11 p.m. viewership to CBS was 12.8 million, although it will likely go up with final ratings data to be released Tuesday. Last year's primetime averaged 14.1 million viewers.

Through 63 games of the tournament to date, CBS' telecast is down 8% with an average 5.4/12 compared to last year's 5.9/13.

The early game saw Memphis push past UCLA, and in the primetime matchup Kansas took the win over North Carolina. The championship game, Memphis-Kansas, is Monday night on CBS from San Antonio, Texas.
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