NDTV to debut Imagine Showbiz
Bollywood news channel bows Friday
NEW DELHI -- New Delhi Television, in which NBC Universal holds a 26% stake, said Tuesday that it will launch Imagine Showbiz, a comprehensive 24-hour Bollywood business and entertainment channel.
Imagine Showbiz will bow Friday and marks the latest addition to the group's entertainment broadcasting initiatives.
A joint venture with Mumbai-based Cinestar Advertising, Imagine seeks to present a wider view of Bollywood beyond "scoop and scandal."
NDTV Imagine also has plans to launch a world cinema channel tabbed NDTV Lumiere, but no launch date has been set.
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