NDTV to debut Imagine Showbiz

8:23 AM PST 08/12/2008 by Nyay Bhushan, AP

Bollywood news channel bows Friday

NEW DELHI -- New Delhi Television, in which NBC Universal holds a 26% stake, said Tuesday that it will launch Imagine Showbiz, a comprehensive 24-hour Bollywood business and entertainment channel.

Imagine Showbiz will bow Friday and marks the latest addition to the group's entertainment broadcasting initiatives.

A joint venture with Mumbai-based Cinestar Advertising, Imagine seeks to present a wider view of Bollywood beyond "scoop and scandal."

NDTV Imagine also has plans to launch a world cinema channel tabbed NDTV Lumiere, but no launch date has been set.
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