Net effect: Oscar bloggers coronate Mirren

Whitaker top among actors; women outpace counterparts

Helen Mirren is the "Queen" bee of Oscar buzz online.

The actress was mentioned on the blogosphere in connection with the Academy Awards more than anyone else in the best actor and actress categories in the weeks leading up to Sunday's main event, according to research from Nielsen BuzzMetrics.

Mirren drew 16.3% of the Oscar buzz among her fellow nominees in the 60-day period ending Feb. 18, a frame when movie studios are stepping up their marketing campaigns. Finishing second was Forest Whitaker, with 12.4% of the buzz; Meryl Streep followed with 11.7%.


Source: Nielsen BuzzMetrics

While Leonardo DiCaprio finished fourth with 11.6%, he also achieved the biggest percentage of non-Oscar-related references among best actor candidates on the 41 million-plus blogs BuzzMetrics tracked, grabbing 32.9%. Kate Winslet finished with a lower percentage among best actress nominees by the same measure but edged DiCaprio in total references, 6,079 compared with 6,010.

Least buzzed about in relation to the Oscars was Peter O'Toole, who garnered just 5.7%. Least among the actresses was Penelope Cruz, with 6.9%.

In aggregate, best actress nominees received significantly more attention than their male counterparts, earning 23,646 mentions on blogs compared with the male tally 18,293. In relation to Oscar-specific references, females still reigned but by a smaller margin, 8,101 compared with 6,744.

In the blogosphere, certain actors can attract attention without getting an attendant buzz related to the Oscars. Will Smith, for instance, nominated for "The Pursuit of Happyness," drew more overall buzz than Whitaker but far less Oscar buzz than the "Last King of Scotland" lead.

Nielsen BuzzMetrics is owned by the Nielsen Co., parent company of The Hollywood Reporter.









Company, brand and destination chart data provided by Nielsen//NetRatings.
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