Net fuels Spain ad growth

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Advertising spending in Spain rose more than 9% last year, driven by a 55% jump in Internet advertising revenue compared with 2006, according to a study released Tuesday.

"Last year was a good one for advertising," said Pedro Villa of ad market monitoring firm InfoAdex.

Ad spending in traditional and nonconventional media totaled €16 billion ($24.3 billion) in 2007, an increase of 9.2%.

All areas of advertising posted gains except for ads in cinemas, which fell for the second year in a row. Its 5.3% decline left spending in that category at €38.4 million ($58.4 million). "Advertising was down at the multiplex because of the declining audiences," Villa said.

Television remains the leader in media ad spending with a 43% share for 2007 — an increase of 8.7% to €3.4 billion ($5.2 billion).
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