Netflix Launches New Interface for Android Tablets

5:32 AM PST 11/15/2011 by Georg Szalai

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The streaming video provider says the user experience will be "much more immersive" and help with the discovery of content.

NEW YORK - Netflix on Tuesday unveiled a new interface for Android-powered tablets that it described as "much more immersive."

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The streaming video service also said the redesigned experience "provides more focus on the growing Netflix catalog by displaying twice as many titles than the previous interface."

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The launch coincides with the first shipments of the Amazon Kindle Fire and Barnes & Noble's new Nook tablets.

"In the last 12 months we have seen a threefold increase in how long Netflix members are watching on their tablets," said Neil Hunt, chief product officer at Netflix. "We're happy to debut a new user experience coinciding with the release of the next generation of devices from industry leaders. The new Netflix interface offers a significant improvement in browsing and searching for TV shows and movies to instantly watch."

Netflix members can install the latest version of the Netflix app via a free download. The company said the new tablet experience should be available for members with iPads in a few weeks.