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Netflix Makes U.K. and Ireland 2012 Plans Official

Netflix
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Subscription service will go live early next year offering streaming service for film and TV shows.

LONDON – Netflix, the Internet film subscription service, finally made it official, announcing its long-anticipated foray into the U.K. and Ireland.

The company said it would launch here and in the emerald isle in 2012 by “offering unlimited TV shows and films streaming instantly over the Internet to TVs and computers.”

All at one low monthly subscription price, the company said.

But Netflix’s grand announcement, made out of Los Gatos, CA, doesn’t include the skinny on where it’s “wide array of TV shows and films rights” will stem from.

“Further details about the service, including pricing, content and supported devices, will be announced closer to launch,” the company stated.

It also does not make it clear if there will be DVD-by-mail operation in the two territories or just a streaming service.

The U.K. already has LoveFilm and Blinkbox operating in similar market places so Netflix is expected to provide a certain level of competition which could see independent rights holders benefit from another buyer in the market.

Netflix has been streaming to U.S. members since 2007, adding Canada in 2010 and 43 countries in Latin America and the Caribbean in September 2011.

The company’s share price was recently rocked following the company’s decision to nix previously announced plans to separate its DVD-by-mail biz from its web streaming operations.