Netflix Orders First Original Series From Argentina

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Netflix, led by CEO Reed Hastings, is adding to its lineup of originals from Latin America

Drama 'Edha,' from film and TV director Daniel Burman, is about "a young, successful fashion designer and single mother who is at a crossroads."

Netflix on Thursday unveiled that it has ordered Edha, its first original series filmed entirely in Argentina, which will start shooting early next year and debut on the streaming giant worldwide in 2017.

The hourlong drama from film and TV director Daniel Burman (El Abrazo Partido, El Rey del Once, Supermax) will have 13 episodes. It is written by Burman, Mario Segade and Oficina Burman’s writers room.

It follows the life of Edha, "a young, successful fashion designer and single mother who is at a crossroads that could change her life forever," according to a plot description. "As she struggles to make a decision that will take her to a whole new level in the fashion world, she meets a handsome immigrant-turned-model. Their savage passion is mingled with his profound desire for revenge."

“Netflix’s invitation to create its first original series in Argentina represents one of the largest opportunities in my career," said Burman. "We are creating a project with a strong local identity to reach a global audience. In one platform, more than 81 million people will have the chance to establish an intimate connection with our story."

“The fashion and music scene in Buenos Aires is unique, sexy and exciting, and Daniel Burman and his team are among Argentina’s most gifted creators,” said Erik Barmack, vp international original series at Netflix. “We can’t wait to present Edha and her dramatic story to Netflix members around the rest of the world.”

Other Netflix original series produced in Latin America include Narcos, Club de Cuervos, Ingobernable, 3% and an untitled project by Jose Padilha based on current events in Brazil.
 

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