Netflix Picks Luxemburg as European HQ

6:29 AM PST 12/06/2011 by Scott Roxborough
Jin Lee/Bloomberg/Getty Images

The online streaming service plans to bow in the U.K. and Ireland early next year.

COLOGNE, Germany – Netflix has picked tiny, well-wired Luxemburg as its European headquarters as the U.S. streaming service prepares for its 2012 launch in Europe.

The small nation, squeezed between Germany, Belgium and France, is a favorite for international Internet giants because of its high-speed broadband infrastructure, considered the fastest in Europe. iTunes, Amazon, Skype and PayPal all run operations in the nation of just over half a million people.

Just how fast Netflix’s European expansion will be remains to be seen. The company has confirmed it will launch in the U.K. and Ireland next year but has been mum on expansion into other European territories. Netflix has said it would likely book losses next year, putting a big question mark over its international rollout plans.

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