Netflix Signs Turner Broadcasting and Warner Bros. TV

9:17 AM PST 01/14/2013 by THR Staff
Martin Schoeller/TNT

Several series from Cartoon Network, Adult Swim and TNT will be made available on the streaming rental service.

Turner Broadcasting and Warner Bros. Television Group have inked a multi-year agreement that will put some of their stable of programming on Netflix.

The licensing agreements, which benefits U.S. subscribers, sends complete past seasons of Cartoon Network and Adult Swim fare (such as Children's Hospital, Robot Chicken and Aqua Teen Hunger) to Netflix starting in March.

As for TNT, the network's revival of Dallas will air its first two seasons, exclusively on Netflix, starting in January of next year.

"We are delighted that Netflix will become the exclusive over-the-top streaming subscription destination for past seasons of favorite Cartoon Network and Adult Swim titles," said Netflix chief content officer Ted Sarandos. "We're also thrilled to be able to offer the latest seasons of Dallas, one of the greatest all-time guilty pleasures."

Just last week, Netflix and Warner Bros. TV inked a pact to put eight scripted dramas, including NBC freshman hit Revolution, on the streaming service.

"The industry has evolved so that TV Everywhere and subscription video on-demand services can coexist with the appropriate windowing strategy, while allowing for more content flexibility to meet consumer demand in the changing digital landscape," said Turner SVP of program acquisitions Deborah K. Bradley. "We're happy to offer our popular programming to Netflix members, as SVOD services have become another way to grow audiences and can introduce new viewers to our programming."

"We are thrilled to continue our great relationship with Netflix giving their subscribers access to more and more of our programming," said Warner Bros. Domestic Television Distribution president Ken Werner. "This represents another evolutionary step in the TV ecosystem working with Netflix, on the SVOD platform, to improve the consumer experience while being respectful of existing business models."

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