Nets, print behind ad slowdown

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NEW YORK -- Ad spending fell slightly in the first half, dragged down by declines in spot and network TV and in many sectors of print.

Nielsen Monitor-Plus said Thursday that advertising totals fell a little less than 1% year-over-year in what is a mixed picture. Internet spending led categories with a 23% increase, while advertising in national magazines, Sunday supplements and outdoor rose 5% or slightly higher.

Spanish-language TV was flat, as was cable TV ad revenue. Network TV declined 4% and the top 100 spot TV markets fell 5%.

Ad spending among the top 10 national advertisers dropped 7%, with the largest decline among General Motors with a 27% plunge. Procter & Gamble, the nation's top advertiser, fell 1% while third-ranked AT&T cut spending 13% and fourth-place Ford Motor Co. showed a slight increase. Automotive spending, by far the top category in total dollars, fell 10%. Pharmaceuticals, less than half the total dollars of automotive, raised spending 7%.

Nielsen Monitor-Plus is a unit of Nielsen Co., which also owns The Hollywood Reporter.
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