Networks Declare War on Ratings
Moguls want a week (or a month?) to count, as overnights dwindle and ad buyers fear a DVR shakedown.
Forget live-plus-3 or live-plus-7 -- how about "live-plus-29"? As debate rages in the television business over time-shifted ratings, ABC quietly has asked Nielsen to look at how much TV viewing goes on in DVR homes up to 29 days after a show airs.
Subscribe now to read the full article
Subscription Benefits
- Read The Hollywood Reporter on any mobile device
- Email complete articles to clients or colleagues
- Interactive Radio: listen to the topics or headlines that interest you
- RSS Feed: read in a timely manner with easy to find content
- Read Offline: locate issues and articles easily at any time, no internet connection needed
Already a Subscriber? Log In
THR's Daily Must Feeds
-
Leonardo DiCaprio Raises $1.5 Million at amfAR Cannes Gala
-
Watch 4 New Scenes From 'Arrested Development'
-
Mariah Carey: Wardrobe Malfunction on 'Good Morning America'
-
Director Responds To Boos For Ryan Gosling Film
-
'Rocky Horror' Actor Tim Curry Suffers Stroke
-
'Star Trek' Legend Rates New Movie
-
The Year of Rock: How the Former Wrestler Became King of the Action-Cinema Ring
-
James Van Der Beek on Putting 'Dawson' Behind Him and 'Don’t Trust the B’s' Hulu Finale
Advertisement
Advertisement
In This Week's Magazine
Social & Mobile
Advertisement
