New Film Production Company Launches With Focus on Female Empowerment
The advisory board for We Do It Together includes Jessica Chastain, Queen Latifah, Juliette Binoche, Freida Pinto and Catherine Hardwicke.
A new non-profit production company called We Do It Together has been launched with a focus on female empowerment in films, TV and other forms of media.
The new banner comes with a star-studded advisory board that includes Jessica Chastain, Queen Latifah, Juliette Binoche, Freida Pinto, Catherine Hardwicke, Amma Asante, Małgorzata Szumowska, Marielle Heller, Ziyi Zhang, Haifaa Al Mansour, and Katia Lund.
The venture plans to work with male and female internationally acclaimed directors, actors, and producers to develop a slate of gender-led films, and help create opportunities for emerging voices within the industry.
The news of the company's formation comes on the heels of a year focused on the gender disparity in the industry, which led to an investigation by the Equal Employment Opportunity Commission.
The organization, which will raise capital from grants, governments, corporate sponsors, and individual donations, plans to announce its first project in Cannes in May. We Do It Together also will participate at the United Nations’ 3rd Annual Power of Collaboration Global Summit on February 29, where board member and founder Chiara Tilesi will be presenting the new international non-profit production company model and discussing the organizations mission of challenging the status quo and producing movies by women and about women, while changing deep-seated perceptions about female stereotypes.
“We hope in the future we won't have a need for dedicated niche financing for films by and about women,” said Tilesi. “All of us involved in We Do It Together recognize the vital role of the media and entertainment in both shaping and challenging societal norms. Film has always possessed the power to defy convention and change hearts and minds, and this power and potential must be harnessed to challenge the current archaic norms related to women within the entertainment industry. We feel that the way to make this a reality is to give women from around the world a concrete way to express themselves and an on-going structure that will ensure that these stories will be financed and distributed."