New foundation to boost Rome film biz

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ROME -- The city of Rome, the area's regional government and the Italian capital's Chamber of Commerce are joining forces to develop a new Cinema For Rome Foundation, which will promote the film industry in Rome -- particularly the fledgling RomaCinemaFest.

It is likely the foundation will be headed by Sen. Godffredo Bettini, president of the Rome festival and director of a similar foundation that exists to promote music in the state-of-the-art Auditorium, which hosted October's nine-day RomaCinemaFest.

Budget figures have not been finalized nor has the foundation's exact mission. But it is known that the plan will be to set up an autonomous structure to support the RomaCinemaFest rather than have it rely on monies from the budgets of different governmental groups and private sponsorship.

Though the foundation will not including funding from private sources, those sources will still remain a key part of the Rome event's economic viability, officials said.

Though Bettini, the RomaCinemaFest's top administrator, may have to step down from his festival post in order to head the foundation, festival organizers stressed that the artistic leadership of the festival will remain in the hands of those who directed the first edition of the event last month.
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