New Hollywood Reporter iPad Mag Now on Apple Newsstand
Redesigned edition offers full magazine coverage, plus exclusive in-app features like breaking news and enhanced user engagement for content and advertisements.
The Hollywood Reporter announced the unveiling of its new THR iPad edition, which offers readers all of the print magazine's leading coverage of the entertainment industry in addition to app-only features such as a breaking-news feed and user engagement on nearly every page.
The THR iPad edition is available every Thursday on iTunes -- at the same time that the print edition reaches newsstands -- and can be accessed in the iTunes store at THR.com/iPad.
Readers will have free access to its subscriber-based iPad edition through the Golden Globes preview issue on Jan. 9.
"The new THR iPad edition finally makes reading and experiencing The Hollywood Reporter a true 360-degree experience with incredible entertainment coverage tailored specifically to this format," said THR editorial director Janice Min. "We're thrilled that readers will have this rich expansion to THR content every week in their hands for holiday entertainment, awards coverage and beyond."
Added Lynne Segall, publisher and senior vp of The Hollywood Reporter: "Advertisers in the magazine who run one-third of a page or more will automatically have their ads run on the iPad platform for free. By adding a link to a website, video or a slideshow, it will bring a static image to life as powerful images jump off mobile screens in a three-dimensional format. Advertisers can push the boundaries of their commercial message in a lively and engaging way."
The new THR iPad edition, designed by THR's award-winning art department, features a breaking-news feed to provide readers with minute-to-minute coverage of the entertainment industry. The app also offers access to exclusive videos, including the THR Roundtables featuring top film and TV actors, directors and writers in intimate discussions about their crafts, plus behind-the-scenes videos from cover stories and set visits.
In addition, the THR iPad edition engages users with interactive features, like one-click reader responses direct to select THR reporters as well as interactive photos and unseen photography from THR's weekly features.
The app release comes weeks after The Hollywood Reporter's online digital platform, THR.com, was named best website by the L.A. Press Club at the 2012 National Entertainment Journalism Awards. The Hollywood Reporter also was named best entertainment publication at the awards.
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