New Line producing Avery film

Chronicles hockey player who became a Vogue intern

TORONTO -- Do real men wear Prada?

New Line Cinema will presumably answer that question in a film about professional hockey player Sean Avery's experiences in the fashion world, including his stint as a summer intern at a fashion magazine.

Avery, who considers himself something of a fashion jock, in May began a summer internship at Vogue, where, among other duties, he served as guest editor of MensVogue.com.

New Line, which is developing and will produce a big-screen account of his experiences in the fashion world and the relationships he made there, has hired ICM-repped Stan Chervin to write the screenplay. Contrafilms' Beau Flynn and Tripp Vinson, who were behind New Line's sleeper hit "Journey to the Center of the Earth," will produce.

Avery, also repped by ICM, was a member of the NHL's New York Rangers at the time of the internship; he's since signed with the Dallas Stars. Avery told The Hollywood Reporter he's always been a fashionista. "I was always trying to be the best-dressed kid in school," he said.

Avery said that though his experiences made for great storytelling, it was his friends that pushed him into Holly wood's stylish threads. Lauryn Flynn, a friend and director of celebrity services at Burberry, brought the idea to her brother, Beau. Lauryn Flynn will co-produce.

The movie will be a romantic comedy.

Avery, an instigator and fighter who piles up penalty minutes, said he took some razzing for the experiences but has learned not to worry about the stereotypes of sport.

"I think it's great to be into something that you care about," he said. "But I'm still an athlete who likes to beat the crap out of people."

New Line execs Richard Brener and David Neustatder will oversee.
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